VCD 2025 Publication
BRANDING/PACKAGING
The Visual Communications Department at SAIC releases an annual publication celebrating the work of the graduating class.
Halftone acts as an optical illusion- appearing as a seamless gradient from a distance, yet as you move closer, a diverse array of dots emerges, each varrying in size and spacing.
This transformation feels perpetually in progress, exposing the hidden mechanics of creation. This design utilizes intentional imperfections in typography, spacing and lines, drawing attention to the delicate balance between precision and spontaneity.
It both celebrates and embraces the intracacies of the design and printing process, highlighting the ongoing evolution of creation.